Creating iOS apps starts with a clear picture of who will use them, what problem the app must solve, and which scenario needs addressing in the initial release. A thorough discovery phase helps define the MVP scope, pick the proper architecture, and avoid features that look impressive on paper but don't improve actual usage.

After the foundation is in place, attention turns to how the interface behaves, performance, and stability across different iPhone models and iOS versions. Consistent navigation, reliable state management, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after it hits the App Store.